The Digital Canvas: A Complete Guide to Creating and Marketing Your First Online Art Course

May 30, 2023

In the realm of creativity, digital art has emerged as an exciting and versatile medium. If you're an artist adept at digital tools, teaching an online art course could be your next big project. This comprehensive guide will walk you through the steps of creating and marketing your first online art course.

The Demand for Online Art Courses

As people seek new skills and hobbies in the digital age, online art courses have seen a surge in popularity. From amateurs to aspiring professionals, a wide range of audiences are seeking quality art instruction from the comfort of their homes.

Steps to Launch Your Online Art Course

1. Identify Your Course Topic

Whether it's digital painting, vector art, 3D modeling, or animation, choose a topic that aligns with your skills and passions. Your unique perspective as an artist can set your course apart from others.

2. Plan Your Course Structure

Decide on the format of your course. Will it be a series of pre-recorded videos, live sessions, or a mix of both? Planning this in advance ensures a smooth learning experience for your students.

3. Choose an Online Platform

A reliable online platform like Kajabi can make the process of setting up your course a breeze. It provides all the necessary tools for course creation, student interaction, and payment processing.

4. Create Engaging Course Content

Your course should provide a mix of theoretical knowledge and practical exercises. Use high-quality videos to demonstrate techniques and offer downloadable resources for practice.

5. Set a Price for Your Course

Your pricing should reflect the value of your course content, your expertise, and market rates. Offering an early bird discount can attract initial students and get you some valuable testimonials.

6. Build Your Online Presence

Having a strong online presence can help establish your credibility as an art instructor. A professional website and active social media profiles showcasing your art can attract potential students.

7. Implement SEO Best Practices

Use relevant keywords throughout your website and blog posts to improve your visibility in search engine results. Keywords like "online digital art course" or "learn digital painting online" can help prospective students find you.

8. Market Your Course

Utilize different channels to promote your course. Collaborations with art influencers, guest blogging, email marketing, and social media promotions are effective strategies.

9. Launch Your Course

Once everything is set up, it's time to launch your course. Be open to feedback from your students, as it can help you improve future iterations of your course.

10. Keep Improving and Updating Your Course

The digital art world is always evolving. Stay updated with the latest tools and techniques and keep updating your course to provide value to your students.


Creating an online digital art course can be a rewarding way to share your skills and passion. With a platform like Kajabi, you can seamlessly manage your course and focus on what you do best - teaching art. Ready to start your journey as an online art instructor? Explore the features of Kajabi with a free trial.

Stay connected with news and updates!

Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.

We hate SPAM. We will never sell your information, for any reason.

Disclosure: I only recommend products I would use myself and all opinions expressed here are our own. This page may contain affiliate links that at no additional cost to you, I may earn a small commission.